#Keyword manager how to#
We're going to show you how to use SEMrush to perform a competitive analysis using our PLA tool that will identify keywords in three capacities: Keywords shared by both your domain/s and that of your competitor/sĮach of these data sets can provide you with different kinds of actionable information. For example, keywords unique to your domain may be indicative of keywords for which you need bid defensively, as this represents an opportunity for your competitors. Alternatively, keywords that are shared by both you and a competitor may demonstrate opportunities for growth for either side.Keywords unique to your competitor/s domain/s. This would allow you to check which ads are appearing for that keyword and which aren't. This gap analysis shows conversion opportunities you might be missing out upon. Finally keywords that are unique to a competitor could show you which keywords represent an opportunity for you. I want to stress that this is only a snapshot for a particular timeframe and this kind of analysis should be repeated on a regular basis to ensure your strategy remains viable. It stands to reason that if we're going to be performing competitive analysis, we must first identify just who our competition is. SEMrush has a feature within the tool that can help us do this quickly and efficiently. Our PLA Tool is a relatively recent addition, but it's rapidly become very popular with our community. Let's look at the shoe retailer, There should be some pretty healthy levels of traffic going both to their domain as well as the domains of their biggest competitors. Search volume for individual titles/products/SKUs carried by these retailers will also be robust as users search for the best places to buy from. Within the PLA Research Tool, enter the domain, and select "PLA Competitors" and SEMrush will deliver a list of competing domains sortable by competition level, common keywords and other metrics. SEMrush scales and sorts competitors using two parameters: Here's an example of PLA Competitors report: One is the number of common keywords-that is, the number of keywords for which both domains/advertisers appear in the same PLA block. The other factor is the number of uncommon keywords. These factors are designed to ensure that competitors listed fall within the same industry.įor example, one site may have fewer common keywords but be listed as more competitive because it has fewer keywords in total-meaning that the majority of its business competes directly with the site being queried.
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